Measuring the impact and meaning of advocacy can be difficult. Often goals are achieved or real progress is made, but documenting the role of advocates in those successes can be a challenge. At the same time, campaigns may not achieve every goal to change policies, fund programs or pass legislation, but still have advanced an issue, broken new ground or taken important steps. Those evaluating campaigns may not be able to show the impact of advocacy or see the signals of progress. Yet it’s critical to assess strategies in real time. AVAC has attempted to maintain a close eye on its work, gauging both success and areas where more work or different thinking is needed.