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Breaking the Cycle of Transmission: Increasing uptake and effective use of HIV prevention among high-risk adolescent girls and young women in South Africa: Quantitative findings & segmentation

May 21, 2019

The HIV Prevention Market Manager project, funded by the Bill & Melinda Gates Foundation, is applying behavioral research and human-centred design to better understand and reach young women in South Africa with effective HIV prevention.

We previously presented the qualitative results from this study. On May 21, we presented the findings from the quantitative research, in which we surveyed almost 2,000 adolescent girls and young women on the factors that influence their decisions and behaviors along their sexual and reproductive health journey. The combined qualitative and quantitative findings also facilitated the identification of three segments or ‘types’ of AGYW, distinct in their attitudes and behaviors, with the aim of informing the design of targeted strategies, tools and interventions.

Recording: YouTube / Audio / Slides